Recon are also owned by Intel (they bought them several years back IIRC as part of their largely failed "wearables" push). FWIW I also agree there is a strong

Recon are also owned by Intel (they bought them several years back IIRC as part of their largely failed "wearables" push). FWIW I also agree there is a strong market for endurance athletes - the progress of Recon Jet has been followed pretty closely by many in the Cycling/Triathalon community, where getting Garmin Edge computer style realtime metrics for things like speed/power output etc into glasses has been a dream of many for a while. This is a market already used to high priced electronics for training (a good bicycle power meter regularly runs over $1000 alone).