If you are building a tech company, and you plan on remaining 'non technical' it is almost quite literally a non starter. You don't have to be an engineer, but

If you are building a tech company, and you plan on remaining 'non technical' it is almost quite literally a non starter. You don't have to be an engineer, but you have to curate that part of your brain at least some. Google "Victoria Ransom" and her mixergy interview to see someone who is good at being 'non technical' and get things done. Steve Jobs, the often used example of a 'non technical' person, may not be a classically trained engineer, but the guy takes a huge interest in the core technology used. Listen to him talk about object oriented programming in the 90s for an example. Henry Ford cared about engines. Larry Ellison cares about databases.