You end up spending lot more money than you make. To counter that, you invest $20 billion dollars in a game changing innovation but it fails leading to a write

You end up spending lot more money than you make. To counter that, you invest $20 billion dollars in a game changing innovation but it fails leading to a write off. Then you go acquire a company that also becomes a dud. There are 100 different ways to go broke. Take a look at how GE messed up.