Seems to me that when you boil it down Apple's primary strategy now is to focus on convenience and simplicity in a purposely anti competitive way. What advantag

Seems to me that when you boil it down Apple's primary strategy now is to focus on convenience and simplicity in a purposely anti competitive way. What advantage does Apple music have over a service like Spotify besides being pre-installed? What about iMessage? What about Facetime? What about the MacBook with a single port? Apple is not worried about competition or more importantly innovation, it instead focuses on creating a walled garden that can keep its users happy. The HomePod is not trying to be innovative it is trying to keep Apple users in their ecosystem.