I don't know any man who would use this word except towards his daughter (when she's quite small). It's unthinkable any man would use this word in such a way -

I don't know any man who would use this word except towards his daughter (when she's quite small). It's unthinkable any man would use this word in such a way - in a public post, patronizing towards a young girl. It would be an PR suicide, and the result would be contrary to his expectations.