> If someone just bought a new TV, then showing then TV ads is pretty much the dumbest move you can make. The target is at an all time low for probability of pu

> If someone just bought a new TV, then showing then TV ads is pretty much the dumbest move you can make. The target is at an all time low for probability of purchasing that item. And worse, you risk triggering buyer’s remorse. Repeatedly. While I agree with your subjective experience -- right after buying product X I'm done, I wanna look at other stuff -- from a marketing/advertising perspective repeated ad exposures right after purchase actually do a lot to eliminate buyers remorse and reinforce our decision making. We're creatures of emotion first, logic second. Seeing car ads after buying a car, unless it's the same model for less money, make you feel better about your purchase. I don't think that's why it happens online, but that's no small part of it in print and TV.