I have mixed feelings about this. On the one hand, digital adtech seems to have gone too far with intrusive tracking, micro targeting, shitty user experience et

I have mixed feelings about this. On the one hand, digital adtech seems to have gone too far with intrusive tracking, micro targeting, shitty user experience etc. On the other hand, users have revealed their preference again and again in favor of ad-supported free services (see relative unpopularity of Patreon, Youtube Red etc). Users benefit a lot from free search, emails, messaging, video communication, maps and other services. How many would be willing to pay for these services? Based on my industry experience, a very small slice of the global internet population (though I'd be very happy to be proven wrong). Finally, I am hesitant to root for government intervention. While regulations are great in some cases (eg. EPA, CDC etc), I just fear regulations for internet companies would end up hurting small players and would entrench oligopolies of Google, Facebook et al (eg. German regulations about online news ended up benefiting Google News and hurting smaller players, or "right to be forgotten" in EU, while good in intentions, has just set up another barrier to entry for a new search engine).