The advertising system is really bad on all three sides. For users it’s obviously spammy and scammy. For content creators there is absolutely no incentive to b

The advertising system is really bad on all three sides. For users it’s obviously spammy and scammy. For content creators there is absolutely no incentive to be accurate and sell on performance if you are writing your own content (most content ads just don’t perform that well), and even worse so - the way you write content and the content you choose to write is heavily influenced by google keywords and algorithms, instead of usefulness. Even if you take the time to do quality content the algorithms flush you down as soon as automatically generated bad content looks more recent. For ad networks the volume of fake clicks and redirects flushes any decency left - they make money when advertisers see this as a casino with variable rewards based on your luck or presumed skill more than a store where you buy results. Advertisers are left to swim in this and experiment while paying for their assumptions. They don’t know what actually works, overpay for fake clicks, and have a constant toll on their business because even if they perform better for customers, those who play the casino games still get the top placement. Google and facebook and anyone who is upstream in the user attention game (Apple and Android for example)can collect rent on anyone who has a business in a competitive industry or has a consumer reach not viral enough to be used and remembered daily. The system is not going to change on its own. The change will come from a better system for consumers that doesn’t monetize attention and doesn’t charge per use and one is coming. Facebook and Google are too dependent on advertising and will not be able to switch fast enough to keep their investors. Their increasingly worsening experience will eventually be overthrown by a much better one for users. I have been iterating and digging deep into alternatives. Ping me if you are working on this problem.