People don't stop using horses until they can go out and buy a car. So, what's the product? I read their site, it seems to just complain about all of the downsi

People don't stop using horses until they can go out and buy a car. So, what's the product? I read their site, it seems to just complain about all of the downsides of social media. Is this just for awareness? I like some of their ideas, but I don't really understand how they aim to change things.