"Hard" engineering is lucrative. As word gets out, more people enter the field, and the field becomes less lucrative. Women just happen to finally be entering t

"Hard" engineering is lucrative. As word gets out, more people enter the field, and the field becomes less lucrative. Women just happen to finally be entering the field, so it appears that feminity is the reason why hard engineering's lucrativity is decreasing. What we need to do is encourage "non-traditional" students to enter fields not because they are lucrative, and not because they will gain you a status bump in our society, but because those subjects are interesting in and of themselves.