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This is very true. In India McD has a more prestige positioning (not extremely but it's a luxury for the lower class, a treat for most middle class families, an
by kinkrtyavimoodh 9y ago
This is very true. In India McD has a more prestige positioning (not extremely but it's a luxury for the lower class, a treat for most middle class families, and a non-shameful food destination for the upper-middle class, and no one shits on McD food as being particularly bad for you.
It's put up there with the food you will get from other similar joints (KFC, Dominos, Papa Johns etc.)—not a bastion of good eating but nothing particularly inimical.
- nicoburns 9y agoI find the comparison with KFC, etc as odd. From my european perspective, all of these places are seen as producing unhealthy food (not to mention destroying important ecosystems such as rainforests to produce cheap meat) McDonalds is the target of campaigns only because of it's prominence and brand recognition.
- NicoJuicy 9y agoIn India you will have to find people who want to eat meat, to what I've heard. I think that's more related than "luxury food"
- vertex-four 9y agoMcDonald's in India has a much larger focus on vegetarian and chicken burgers[0], avoiding the beef that's a problem for a significant portion (but not all by far) of the population. http://www.mcdonaldsindia.net/burgers.aspx http://www.mcdonaldsindia.net/burgers.aspx