I would also lavish attention on Apple Pay. Perhaps a logo program? I frequently ask, and hear others ask, "Do you take Apple Pay?" Having to ask burns a lot of

I would also lavish attention on Apple Pay. Perhaps a logo program? I frequently ask, and hear others ask, "Do you take Apple Pay?" Having to ask burns a lot of the benefit. Then it often works inconsistently. At Whole Foods I sometimes still have to sign (negating benefit). At my local Safeway, payment will fail if you've also scanned your loyalty card. On that note, perhaps loyalty programs could be integrated. Wallet supports rewards cards but it appears to be an extra step at checkout.