If I were Tim Cook, I'd carefully consider the following problems: 1.) The input problem. Phones/tablets are great, but they can only do so much when our finge

If I were Tim Cook, I'd carefully consider the following problems: 1.) The input problem. Phones/tablets are great, but they can only do so much when our fingertips are still the best input device available. In the future, this will likely mean some kind of neural interface. But in the present, can we fill in the gaps with something better than Siri? 2.) The health problem. Our phones have the potential to become a wonderful personal diagnostics tool. Hell, I can't think of any device I've brought as deep into my existence as my iPhone. That said, we could get better. In my dreams, I would love to bleed on my phone to monitor whether my cardiac enzyme levels are rising. I would love to be able to get a reliable blood pressure/pulse rating from my phone. And I would love to be able to track a wide variety of health markers. A tool that could collect biological data and relate it to nutrition and exercise choices would be revolutionary. A tool that could provide North American level diagnostics to remote third world villages would be life saving. 3.) The jobs problem. As automation eats up more and more jobs, we either need some form of basic income, or we need new sectors that will employ the masses. The alternative is a society where 10% are consumers and the rest can't afford more than subsistence. This represents a potential crisis for brands like Apple. I have no idea how Apple could solve this, though I do have fear of how the masses would respond to an Apple sponsored basic income program.