1) invest heavily in a much better user experience: retail, hardware and software. Establish and organize deep, responsive feedback system. 2) invest in whateve

1) invest heavily in a much better user experience: retail, hardware and software. Establish and organize deep, responsive feedback system. 2) invest in whatever it takes to eliminate all wires and adapters associated with Apple products 3) Double or triple the number of Apple retail stores. In addition to more big destination stores, develop smaller footprint stores that can go in smaller communities. 4) create entry level products for developing markets.