I found that confusing, too. I thought, they were actually running EasyList and EasyPrivacy in full and fulltime, which would have been completely orthogonal to

I found that confusing, too. I thought, they were actually running EasyList and EasyPrivacy in full and fulltime, which would have been completely orthogonal to Google's entire business model. So, what it actually means is that if you follow the visual guidelines, which Google has been following for reputation reasons for a long time, then you get to track users all you want, which is where Google is market leader. If you don't follow the visual guidelines, then your ads and tracking gets blocked, fostering the monopoly of Google. Sounds like a primary example of anti-competitive behaviour then.