"...to coincide with some canny PR stunts—coverage on The View, Good Morning America, CBS’s Sunday Morning, and Fox & Friends; features on seven blogs embargoed

"...to coincide with some canny PR stunts—coverage on The View, Good Morning America, CBS’s Sunday Morning, and Fox & Friends; features on seven blogs embargoed for the same day; a viral public- art installation depicting Trump and Putin nude and locked in an embrace." Please could someone on HN tell me how the hell one organises, gets funding and pays for this type of PR. I can dev the apps but I am just unable to promote. Any help or information is appreciated, thank you.