It's marketecture. (marketing/architecture) You don't actually need it, but if you can be convinced you need it or want it, then you'll pay more for it. Most p

It's marketecture. (marketing/architecture) You don't actually need it, but if you can be convinced you need it or want it, then you'll pay more for it. Most people don't buy cars based purely on practicality. They buy the car for the lifestyle they wish they had. And dammit I wanna be a race car driver!