Even with video evidence and some theoretical fancy algorithm divining your name from your face and Facebook page, stores aren't always inclined to prosecute un

Even with video evidence and some theoretical fancy algorithm divining your name from your face and Facebook page, stores aren't always inclined to prosecute unless you're a serial offender or a big fish. The article touches on this. The exact policy varies by store, corporate overlord and the cooperation of the local government. Litigating costs money so for minor cases they'll often try to defer prosecution in favor of other (sometimes terribly unethical) means of resolution. Signed confessions, bans from store, direct restitution, etc. To put it in perspective, I once had a guy return a PSP paid for with a credit card. Inside the box was a brick-- the red masonic kind, not the result of a botched firmware transplant (the cashier neglected to check the contents before accepting the return). We had his name, we had his credit card number and we had his face on camera. We didn't pursue it, so the scammer got away unscathed...but the cashier lost her job. Justice in action!