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DoubleClick already has policies[1][2] designed to prevent those ads from being "intrusive" (at least, according to the better ad standards definition[1] of tha
by Ajedi32 9y ago
DoubleClick already has policies[1][2] designed to prevent those ads from being "intrusive" (at least, according to the better ad standards definition[1] of that term). The problem this is intended to solve is other ad networks which don't enforce those rules giving advertising in general a bad reputation. That's not something that could have been fixed by more policies on Google's own ad networks.
[1]: https://support.google.com/webtools/answer/7347327 https://support.google.com/webtools/answer/7347327
[2]: https://support.google.com/adsense/answer/1346295 https://support.google.com/adsense/answer/1346295
[3]: https://www.betterads.org/standards/ https://www.betterads.org/standards/
- manigandham 9y agoIntrusive, spammy, misleading and otherwise fraudulent is incredibly lucrative for adtech (as seen in the rise of these formats and outbrain/taboola spam underneath every article). Google and other major ad networks all have the same policies as it provides PR insurance and plausible deniability for their clients. However, they absolutely do not enforce these rules to any reasonable extent which is not only an open secret in the ad industry but incredibly easy to test and prove yourself.