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This is my job as a market researcher and analyst at VDC Research. We produce models and reports at my firm by interviewing executives at companies in each mark
by roymurdock 9y ago
This is my job as a market researcher and analyst at VDC Research. We produce models and reports at my firm by interviewing executives at companies in each market we cover, surveying large samples of end users (embedded and IoT engineers), and integrating a lot of secondary and financial data into our models. We sell our research to vendors, consultancies, banks, etc. Happy to answer questions about the process.
- yread 9y agoI was always wondering do you actually pay the CEOs for the interviews? Or do they pay you for the brand recognition?
- roymurdock 9y agoWe don’t pay any executives or companies to participate in our research. Their incentive is to be be accurately represented in terms of company size, strategy, and positioning because their competitors and potential acquirers read the reports. There are some “pay to play” market research companies but we don’t engage in any of that (it’s basically just marketing), which is often targeted more at end users of the products instead of the vendors and investors. We do pay end users (IoT and embedded engineers) for their time on surveys and interviews. Drop me an email if you want to be added to our email list. We usually offer a $40 amazon gift card or donation to Doctors Without Borders for a 30 minute survey, and we report feedback on hardware, software, and tools to vendors to help them improve their products.
- farnsworthy 9y agoYour characterization might indicate a different incentive, but I suppose everyone knows (and accounts for?) that…