Sure, but the conversation should be Customer: "We want your product to do $FEATURE, there's nothing else that does it / other products that do it have these p

Sure, but the conversation should be Customer: "We want your product to do $FEATURE, there's nothing else that does it / other products that do it have these problems" Sales: "Thanks, we'll have a look at that and see if it's possible in the future" or When many customers want $FEATURE, it's something to consider What shouldn't happen is Sales: "Buy this product, it's great, and in the future it will have $FEATURE" Customer: "Great, we want $FEATURE, when will it be ready"