"These are all new businesses run by entrepreneurs, but they are not 'startups' in the way we generally refer to them on HN." Isn't that just a matter of semant

"These are all new businesses run by entrepreneurs, but they are not 'startups' in the way we generally refer to them on HN." Isn't that just a matter of semantics though? Would s/startup/newly incorporated business/g do? I agree that their definition of startup certainly skews the statistics. More interesting would be "Sum of total job-years by startups vs. established companies".