3 ms·

Oh no, those poor advertisers! Won't someone think of the advertisers?

• graeme 9y ago
  That's not what the article is about. Advertisers will always find a way to advertise. The article is about what publishers to do, and speculates that smaller publisher may not be able to create a business model, but larger publishers will be able to adapt ad systems.
  • puzzle 9y ago
    The paradox is that part of this was brought by large German publishers, or at least one of them, including the election of Juncker.
    • oh_sigh 9y ago
      Why a paradox? It seems like classic rent seeking.
      • puzzle 9y ago
        Yeah, but all these years the targets of the publishers' ires were and have been US tech companies. That includes an op-ed claiming that the publishers are afraid of tech. The same publishers that bragged about swaying elections and decision making in Brussels.
  • pouta 9y ago
    IMO using ads as a revenue model for news publishing is doomed to fail. The incentives between readers/publishers aren't aligned and it is basically a clickbait race to the bottom. Subscription will be the future.