That's a valid concern, but it's also a very obvious one, and Google already being in the crosshairs of regulators will certainly be aware of it. They are clea

That's a valid concern, but it's also a very obvious one, and Google already being in the crosshairs of regulators will certainly be aware of it. They are clearly prepared to counter any such allegation in two ways. 1) It's not Google alone setting the standard. The "coalition for better ads" also includes Facebook, Microsoft and many others: https://www.betterads.org/members/ https://www.betterads.org/members/ 2) The rules are few and reasonably simple: https://www.betterads.org/standards/ https://www.betterads.org/standards/ The combination of these two facts doesn't make it easy to pursue a strategy like the one you laid out. So I think this is sincere and can work to some degree. BUT, the rules are insufficient! They don't ban animations. For me, anything that moves is a huge distraction especially next to or right in the middle of longer text. Another extremely annoying thing is never ending layout changes. Pages keep jumping up and down because ads are being inserted and moved around all the time. In other words, what this standard doesn't mandate is to keep the page still. That's why I like the reader mode in browsers that have one, such as Firefox and Safari.