The worst part about all of this is the conflation of advertising with tracking. They are very different beasts. Google "protects" us from visibly annoying ads

The worst part about all of this is the conflation of advertising with tracking. They are very different beasts. Google "protects" us from visibly annoying ads while ignoring the much more troubling intrusive and problematic tracking. The indirect effect of this, I believe, will be for fewer people to protect themselves from problematic cross-site tracking.