The author raises some valid points, but I would add another important basic principle: Maintain constant open and honest communication with the entire company.

The author raises some valid points, but I would add another important basic principle: Maintain constant open and honest communication with the entire company. Simply interacting with employees either in person or through e-mail updates every once in a while goes a long way toward making people feel appreciated. Employees do want to hear about the company's latest big sale, the possible new direction for the company, etc. in a personalized or semi-personalized manner. Furthermore, these things provide a motivation boost and unified company vision, as well as open up the possibilities of feedback from lower level employees.