> There’ve been other messages sent, including a Doritos ad, a Beatles song, some Craigslist pages and a plant gene sequence—as well as some arguably downright

> There’ve been other messages sent, including a Doritos ad, a Beatles song, some Craigslist pages and a plant gene sequence—as well as some arguably downright embarrassing “artworks”. He seems to refer to: "Joe Davis is an artist and a research affiliate at Massachusetts Institute of Technology. In the mid-1980s, he became concerned that no image of humans had been sent into space representing the details of human genitals or reproduction. So he led a project to transmit the sounds of vaginal contractions towards neighbouring star systems. To do so, he recorded the vaginal contractions of ballet dancers." There's nothing "downright embarrassing" in sending these sounds, and sending them isn't conceptually different than sending all other "samples" mentioned in the whole article. It just tells something about Stephen Wolfram (and others who share his evaluation of that).