> My nearest store is 15 minutes away, and the nearest Walmart is an hour away. And I'll bet your nearest Amazon Fulfilment Center is a lot farther away than t

> My nearest store is 15 minutes away, and the nearest Walmart is an hour away. And I'll bet your nearest Amazon Fulfilment Center is a lot farther away than those. But hardly relevant, either, when you can go to walmart.com or target.com and order the same items, often also for free two-day delivery. It is fascinating in these comments to see the reductio ad absurdum that Prime membership seems to invoke. People arguing that if they didn't have Prime they'd have to walk to a store. Amazon wasn't the first online e-tailer, it isn't the only one and surprisingly it isn't the biggest in many countries.