"Don't Make Me Think" by Steve Krug, Second Edition The book changed the course of my life. It allowed me to build a sustainable business, that at some point b

"Don't Make Me Think" by Steve Krug, Second Edition The book changed the course of my life. It allowed me to build a sustainable business, that at some point became my full-time job. The magic of that book comes from the fact that it allows you to gradually develop a compassion. For your customers, prospects and all other living beings in this world. Having that compassion embedded, you start to see a lot of subtle things. The most impactful experience for me was to comprehend that the world is a place full of pain and hardships. Not only for me, but for all others too. Once you see it, you immediately understand there is plenty of space where you can bring the value to others. But that's not all. The story does not end there. It turns out that bringing the value to others brings value to you. People start to write you things like: "you are legend", "if you ever come to Chicago give me a call", "here take my money". And this is a tipping point where things start to work as a good business. It starts to shape your life. At some point it becomes evident that you should charge a prime for your product and develop the whole thing even further. While helping other living beings along the way. That's an awesome position to be in. I thank Steve Krug, the author of the book, for bringing his findings to other people like me.