Used to think the same way - now I've got two modes when I'm reading a successful author. Either (1) absorbing his good information, or (2) trying to figure out

Used to think the same way - now I've got two modes when I'm reading a successful author. Either (1) absorbing his good information, or (2) trying to figure out how the bad stuff could be marketed so well. (2) is more meta-learning, but I start asking questions like, "Who does this appeal to? Why is this worded/marketed like this?" Etc. Sometimes I learn more from bad information, because it forces me to reconsider the level of complexity writing should be if you want to sell in volume (very, very low - dumb it down 10x... okay, now make it dumber) and things of that nature.