>Less than 1 percent of Amazon Prime members even consider other sites in the same shopping session, according to market research consultancy Millward Brown Dig

>Less than 1 percent of Amazon Prime members even consider other sites in the same shopping session, according to market research consultancy Millward Brown Digital. Yes, because I dont care for the shipping cost but the guaranteed overnight shipping for pretty much everything I need. The argument, that you get cheaper delivery is moot if that isnt the reason why you use amazon prime.