Getting to critical mass is the issue with social sites, so you probably should have thought about it before you built your field of dreams. Three basic ways:

Getting to critical mass is the issue with social sites, so you probably should have thought about it before you built your field of dreams. Three basic ways: The honest way: Find a way to deliver value to the user that doesn't require them recruiting everyone they know before they are able to benefit from the site. WHY ARE YOU UNIQUE? Start small and think about each individuals experience vs. big numbers. The usual way: Seed the site with fake profiles and activity then spam the hell out it. Can be effective as long as you are offering something unique. (not Tagworld) The probable way: Fail like 99% of the social sites out there. Path of least resistance baby.