> (Of course, most designers won’t have the chance to ask their users whether or not they want to be tricked, so they have to make that call on their own.) It’

> (Of course, most designers won’t have the chance to ask their users whether or not they want to be tricked, so they have to make that call on their own.) It’s a well-documented fact of user experience that asking users what they want is often the least accurate way to uncover that information.