College donors can also have an impact here. Right now, football makes colleges money. There's been recent controversy over Wesleyan, for example, focusing on

College donors can also have an impact here. Right now, football makes colleges money. There's been recent controversy over Wesleyan, for example, focusing on football because of the money it makes: https://slate.com/culture/2017/12/wesleyan-university-football-is-good-business.html https://slate.com/culture/2017/12/wesleyan-university-footba... If donors stopped giving in response to football and started demanding accountability for the long-term effects of the sport, it could have a major effect. It may also require coordinated action, since no one wants to be the first college to give up the cash cow. This is where action by the NCAA or even legislation would be helpful.