It does work but not always. The busier the person, the less likely a cold contact works. Warm intros are better. Sometimes cold emailing somebody who can get y

It does work but not always. The busier the person, the less likely a cold contact works. Warm intros are better. Sometimes cold emailing somebody who can get you a warm intro can work The best advice I've found is this post by Steve blank on getting meetings with busy people: https://steveblank.com/2013/08/12/how-to-get-meetings-with-people-too-busy-to-see-you/amp/ https://steveblank.com/2013/08/12/how-to-get-meetings-with-p... Basically offer people something in return for their time. Do your homework and genuinely try to help people when you ask for their time. It may feel inefficient or slow, but your hit rate is so much higher w this approach than a shotgun approach that it's worth it Not to say that shotgun approaches can't work, it just depends on your audience. I used linked in searches combined with a tool called hunter.io that guesses people's emails based on public info w reasonable accuracy, downloaded the email addresses into excel and did a mail merge. The results were that like 60-70% of the emails were wrong, and of those like 10% responded, and of those maybe I got calls with half. So single digit hit rate. It took maybe a half hour to get 100 emails sent, so a half hour or so got me 2-4 calls maybe This effort was for physicians however, so for other groups your numbers will likely be better. Many physicians aren't on linked in and don't have emails on their websites, so your linked in searches won't be that efficient. They are also extremely busy and inundated with annoying survey requests / marketing materials. For this group cold calls actually were almost better