Depends on the jurisdiction. The term of art is generally 'right of publicity', not copyright. See https://en.wikipedia.org/wiki/Personality_rights https://en.w

Depends on the jurisdiction. The term of art is generally 'right of publicity', not copyright. See https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights As you might expect, California leads the way in this area in the U.S., given their interest in protecting Hollywood / celebrities.