> My takeaway from the article was less that you should have each one of those roles filled out with a dedicated person, but more that those roles can be fluid

> My takeaway from the article was less that you should have each one of those roles filled out with a dedicated person, but more that those roles can be fluid and accomplished by many people on the team. I guess that wasn't really my takeaway, and even if it was I wouldn't agree with it really. Why it wasn't my takeaway is quotes like: >> If you need advocates, evangelists, analysts, persona specialists, domain experts, coordinators, strategists, stakeholder herders, project drivers, etc. then hire them, and give them the right title >> Consider hiring in apprentices/interns to fill “mixed” hats — research, data science, UX, etc.