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Heartily agree! The major upside of conversion tracking and auction advertising on the business end is enabling smaller businesses to compete. One of my person
by wastedhours 9y ago
Heartily agree! The major upside of conversion tracking and auction advertising on the business end is enabling smaller businesses to compete.
One of my personal highlights was an AdWords campaign was where one conversion delivered 14x ROI for the entire campaign, even though we were a small player - if we couldn't attribute that, getting sign off would've been nearly impossible.