Yes. This is how we designed the Fridge. Each group is an intimate circle of people coming together around a shared context. Could be very large like an event

Yes. This is how we designed the Fridge. Each group is an intimate circle of people coming together around a shared context. Could be very large like an event or could be small like a family network. But because each is separate and you can communicate freely within each group and not worry that it might accidentally get shared to another group you start to see more meaningful engagement. Now no one can prevent someone from taking a screen shot and sending it out but like hosting a house party you trust that your guests won't be jumping on your furniture or tearing down the wallpaper (unless it is that kind of party...)