4 ms·
No, the advertiser doesn’t want their ad to appear on a certain publisher’s web page (e.g. banks often can get in trouble if their ads are associated with certa
by fiddlerwoaroof 9y ago
No, the advertiser doesn’t want their ad to appear on a certain publisher’s web page (e.g. banks often can get in trouble if their ads are associated with certain kinds of content).
- sleavey 9y agoAh ok. But why then doesn't the ad's embed code just contain the URL of the page it's on in the query string / POST data? The (website that shows the ad's) server knows what page it is providing.
- andrewaylett 9y agoI suspect it does? But that's spoofable by the ad aggregator in a way that the Referer header isn't. So much of ad design is (for better or occasionally for worse) defending against bad actors.