Why do people do all of the research only to put it behind some super annoying "design"? I couldn't stand it and gave up. Scrolling doesn't work right. Ok, I'l

Why do people do all of the research only to put it behind some super annoying "design"? I couldn't stand it and gave up. Scrolling doesn't work right. Ok, I'll just page down. But it's just slightly off, so I page down halfway into a page, and have to re-align. Then I page down halfway into an animation-dissolve between two sets of text. STOP IT! What's the point of all this? Are you trying to communicate? If so, then stop slapping me in the face while I'm reading.