There was a talk about some of this at AWS re:Invent in 2017: https://www.portal.reinvent.awsevents.com/connect/sessionDetail.ww?SESSION_ID=15199 https://www.p

There was a talk about some of this at AWS re:Invent in 2017: https://www.portal.reinvent.awsevents.com/connect/sessionDetail.ww?SESSION_ID=15199 https://www.portal.reinvent.awsevents.com/connect/sessionDet... One data point from the slide deck: “[For Prime Day 2016], Amazon retail increased the size of their EC2 fleet, adding capacity that was equal to all of AWS and Amazon.com back in 2009”