4 ms·
Facebook is going all in on conversion optimization — "increasing ad efficiency" as you put it. They've gotten really good at it, and I think there's a whole lo
by zukzuk 9y ago
Facebook is going all in on conversion optimization — "increasing ad efficiency" as you put it. They've gotten really good at it, and I think there's a whole lot of room for it to get much better. This is especially true for direct response ads, and you can bet most of the revenue will come from growth in DR.
- nojvek 9y agoI just read that as Facebook will track even more private parts of your life and enagage in darker patterns to make you click on their ads.