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> Are we in an advertising bubble? Unlikely. Online still has a fairly small share of overall advertising dollars. User behavior continues to shift from trad
by wdr1 9y ago
> Are we in an advertising bubble?
Unlikely.
Online still has a fairly small share of overall advertising dollars.
User behavior continues to shift from traditional advertising venues (e.g., TV) to digital.
Spend continues to lag that shift as well.
In other words, if anything, expect it to increase.
Most of this comes from Meeker's annual Internet report:
http://www.kpcb.com/internet-trends http://www.kpcb.com/internet-trends