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Out of curiosity, where do you see the future of ads going as free ad-driven services, such as Facebook, start to approach market saturation? Increasing revenu
by indubitable 9y ago
Out of curiosity, where do you see the future of ads going as free ad-driven services, such as Facebook, start to approach market saturation?
Increasing revenue further would mean that product would need to increase ads, or somehow increase ad efficiency, but either case seems likely to deteriorate the user experience which could end up counter productive for all involved, at least in the long run.
I'm certainly oversimplifying things, but it seems like ad driven models have a very clear ceiling. Or is the endgame to simply to continue increasing costs to advertisers?
- zukzuk 9y agoFacebook is going all in on conversion optimization — "increasing ad efficiency" as you put it. They've gotten really good at it, and I think there's a whole lot of room for it to get much better. This is especially true for direct response ads, and you can bet most of the revenue will come from growth in DR.
- nojvek 9y agoI just read that as Facebook will track even more private parts of your life and enagage in darker patterns to make you click on their ads.
- stanley 9y agoThere's still plenty of room for improvement in the attribution side of things.