In addition to the attention to design detail it speaks to the brand strength of Apple that if any of their competitors released a phone with a similarly unconv

In addition to the attention to design detail it speaks to the brand strength of Apple that if any of their competitors released a phone with a similarly unconventional screen shape it would have been a weakness that would drastically affect the acceptance of the phone, even if it was engineered in the exact same way. The notch is truly a feature only Apple would be able to have success with.