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Amazon is using the Echo/Alexa to get direct access to consumers, and reduce friction shopping with Amazon: Millions on Alexa Super Bowl commercial: https://
by melling 9y ago
Amazon is using the Echo/Alexa to get direct access to consumers, and reduce friction shopping with Amazon:
Millions on Alexa Super Bowl commercial:
https://techcrunch.com/2018/01/31/so-whats-up-with-amazons-alexa-super-bowl-ad/ https://techcrunch.com/2018/01/31/so-whats-up-with-amazons-a...
- jjeaff 9y agoI'd be curious to know how much people are actually purchasing with Amazon. I have an echo in every room of my house. Yet, beyond the device purchase themselves, I do nothing with them that earns any money for Amazon. Buying stuff is just too cumbersome. I need to see my side by side price comparisons with pictures.
- melling 9y ago“Alexa, reorder paper towels “ There are lots of things where people just want to reorder. Anything more than a few words is cumbersome.
- bbgm 9y agoAnything that we purchase often (tea, etc) is easily done. But we also manage all our shopping carts via Alexa (digital and physical).
- jjeaff 9y agoSee, I did that one time. And found out that since the last time I ordered that same toilet paper, a much better deal had appeared. Amazon knows that people will buy something on sale and then hopefully continue to reorder it after the sale is over. I doubt that consumers will continue if they continually find out that they are missing out on better deals.