So, without taking a side, the part quoted doesn't conflict with what the press is saying. 1. highest revenue ever from a new iPhone lineup It's also the most

So, without taking a side, the part quoted doesn't conflict with what the press is saying. 1. highest revenue ever from a new iPhone lineup It's also the most expensive. Simply put, they could sell fewer iPhone Xs and still make more revenue simply because of the increased price. So even with the highest revenue, it could still be lackluster in quantity sold, as well as what the profit is like. 2. [iPhone X] has been our top-selling iPhone every week since it shipped in November It simply needs to sell more the other iPhones during the same time period. This makes sense, as it was released later than the iPhone 8. You could make the assumption that the majority of everyone that wanted an iPhone 8 would have bought one prior to the iPhone X being released. For here, a better comparison would have been units sold of a new iPhone and if it beat that. Again, I'm not suggesting it's a failure or a success, merely trying to look at the quote objectively and what it says, and what that really means.