As somebody running a site very much like yours, let me tell you: Pick a place for your fight where you have an advantage: social news has clear leaders and n

As somebody running a site very much like yours, let me tell you: Pick a place for your fight where you have an advantage: social news has clear leaders and network effect working against you. Pick a tool for your fight: web site that is looks and feels like any other site is not enough (even if it has 10x better tech behind it) Pick your friends, who are for the long run: talk to your best users, make friends. Talk to your competitors too, news.YC is a great place to make it happen (I'll be happy to chat to you). Learn from the mistakes of others: there have been plenty of personalized news sites that failed before, what have you learned from their mistakes?