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Every time I use AirBnb now it shows me "Experiences" before letting me actually see accommodation listings. I suspect this is a growth area they're eager to pu
by untog 9y ago
Every time I use AirBnb now it shows me "Experiences" before letting me actually see accommodation listings. I suspect this is a growth area they're eager to push, no matter how much it might annoy me and others who want to just find a place to stay.
- exclusiv 9y agoYeah I think they've saturated the actual home stay sector for now. It's very hard and limited to create demand for anything, especially a rather new lodging offering. So they're pushing this experience stuff to try and differentiate and go for more growth as you mentioned along w restaurant bookings. It's annoying to me as well as a host and a renter. If they aren't careful they could cede market share to other competitors that allow and welcome host and renters to easily connect outside their system and remain focused on lodging. I don't understand their UX approach since it's easy enough to ask what the user is looking for and make it dynamic instead of blasting experiences everywhere. Or not be so pushy on experiences if I start a lodging search. Push it after.